Company News, Financial News

Helen of Troy Re-Signs Revlon

A long, long-term pact for naming rights.

This deal isn't a lot of hot air. Helen of Troy Limited entered into an amended and extended trademark license agreement with Revlon to license Revlon’s trademark for hair care appliances and tools (the “Revlon License”). The terms of the Revlon License grant Helen of Troy an exclusive, global, fully paid-up license to use the Revlon trademark to manufacture, sell and distribute licensed merchandise through December 31, 2060 with three additional 20-year auto renewal periods. In exchange fo...

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